Facebook Now Available Offline - Might Take Some Getting Used To

If offline storage and realtime collaboration is the next step in social computing (as Google, Microsoft, and Adobe seem to believe), then Facebook’s move offline is as logical as it is revolutionary.
But Facebook’s biggest strength in their move offline is actually what I found to be particularly frustrating when testing the product.
Facebook’s “social graph” (their international multi-terabyte database of every person alive, who that person knows, who the people that person knows know, and on and on) is very possibly the coffin nail in their offline toolbox to all possible competitors, but I found the offline implementation of this proprietary technology to be particularly perplexing when offline.
For instance, at a marketing conference last weekend while alpha testing the product, I had the chance to meet a certain well-known marketer and blogger. We really hit it off, but when the time came to decide the status of our new relationship, I had to first ask her to be my friend. Then she had to tell the graph how she knew me (”worked together” seemed to be the most accurate response) before we were able to continue our discussion.
Later that night when I came home, I had more marketers and bloggers knocking on my door insisting that I “might know” them. I was intrigued, so I went through the social process with them, too (I asked to be their friend, they alerted the database to our new connection, and we began to talk shop).
Everything seems pretty fine if a bit difficult to get used to. Over the past few days when I’ve grabbed post-work drinks at the local tavern with colleagues and friends, the new offline database keeps sending interns who offer to buy me drinks if I fill out a simple survey.
Early adopter as I am, I agree, the drinks are ordered as promised, and after only one or two rounds of werewolf invitations (these come in sealed envelopes and presented by the bouncer), I am able to get back to the lovely post-work conversation.
All in all, it seems like it will prove to be a very powerful and unique service, albeit most “normal people” (not-so-early adopters) might struggle to become used to it.


Posted June 24, 2008 







