Juicyfruitality: The only True Measure of a Social Network’s Worth
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The blogosphere is buzzing today over the valuations of many online social networks and what kind of validity these premoney valuations actually have.
In essence, the arguments break down as such:
- We should value social networks in relation to the cash sale of Myspace
- We should value social networks in relation to the premoney valuation of Facebook
- We should value social networks in relation to corporate giant LinkedIn
However, Techfaux is again one step ahead of your other news sources.
Today we sat down with Kevin Numans of Goldmun Sahks and discussed a revolutionary new way to evaluate social networks. His theory? Juicy Fruit.
Why should Juicy Fruit be the foundation of reference for social network value? “Easy,” says Numans. “Juicy Fruit has made more money than all of those social networks combined. You need to base reference variables on the foundation of a large, proven number in order to obtain accuracy with any sample statistic.”
Seems fair enough, since Juicy Fruit was recently purchased by Warren Buffet for the amount of $23 billion dollars.
Below are two of Numans’ presentation slides (click to enlarge) illustrating both previously-sold and premoney social networks, in accordance to their relationship to what he’s calling Juicyfruitality.
This graph depicts the value of a previously-sold Twhirl according to the laws of Juicyfruitality:
And here’s a side-by-side comparison of social networking giant Facebook and market leader Juicyfruit:


Posted June 23, 2008 




